By Mark Holan, editorial director, ARTBA

With just a few taps on their smart phones or tablets, ARTBA members and their supporters can amplify the call for Congress to fix the Highway Trust Fund (HFT) through a new digital media campaign.

ARTBA is utilizing  grassroots technology to help its members and supporters contact Congress more easily through social media, phone calls and email.

With 90 percent of Americans owning cell phones and nearly 75 percent using social media, along with the fact that all 100 U.S. senators and 97 percent of the U.S. House of Representatives have Twitter and Facebook accounts, the platform makes it easy for the industry’s grassroots activists to reach elected officials with messages about the need to fix the HTF and pass a long-term transportation bill.

The new campaign—with the hashtag #fixthetrustfund—launched April 14 during ARTBA’s Federal Issues Program in the Nation’s Capital. By the end of the week, ARTBA members and industry professionals had connected with hundreds of policy makers, sending nearly 1,100 emails, tweets and Facebook postings to their members of Congress, underscoring popular support for the issue.

But more outreach is needed, and it takes only a few minutes.

The ARTBA campaign is accessible here. Information about the campaign also is being made available through an instant alert text messaging system, which can be accessed by texting HIGHWAY to 52886.